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seon8nintermediate50 minutes

Social Proof Collection and Display Workflow

Systematically collect, curate, and display customer testimonials, case studies, and review data across your website. Automates the ask-collect-approve-publish pipeline for authentic social proof that drives conversions.

Flow Diagram

graph TD\n    A[Post-Delivery Trigger] --> B[Send Review Request]\n    B --> C[Collect Reviews]\n    C --> D[AI Quality Check]\n    D --> E{Rating?}\n    E -->|5 star| F[Auto-Approve]\n    E -->|3-4 star| G[Marketing Review]\n    E -->|1-2 star| H[Customer Service]\n    F --> I[Publish to Site]\n    G --> I

Steps

  1. 1

    Trigger Review Request After Delivery

    Automatically send review request email 7 days after order delivery confirmation. Include direct link to review form and incentive (discount on next order).

    Trigger: order_status = DELIVERED AND delivery_date + 7days = today. Send personalized email with one-click rating link
  2. 2

    Collect and Parse Reviews

    Monitor incoming reviews from multiple channels: Google Business, email replies, web form submissions, WhatsApp messages. Parse rating, text, customer name, and product purchased.

    Multi-source collection: Google Business API, email parser, form webhook, WhatsApp webhook. Normalize to: {rating, text, customer, product, date, source}
  3. 3

    AI Quality Check and Categorization

    AI reviews each testimonial for authenticity, sentiment, and usefulness. Categorize by theme (quality, service, delivery, value). Flag potentially fake or low-quality reviews.

    DeepSeek analyzes: sentiment_score, theme_tags, authenticity_check, highlight_quote extraction. Filter: rating >= 4 AND text_length > 20
  4. 4

    Approval Queue

    Curated reviews enter approval queue. Auto-approve 5-star reviews from verified customers. Route 3-4 star reviews to marketing for editing/response. Block 1-2 star for customer service follow-up.

    IF rating=5 AND verified=true THEN auto_approve. IF rating=3-4 THEN marketing_queue. IF rating=1-2 THEN customer_service_alert
  5. 5

    Publish to Website and Social

    Approved testimonials are published to website testimonials page, added to product pages as social proof, and best quotes shared on LinkedIn/social media. Update aggregate rating display.

    Update testimonials JSON on website, add to product page schema (Review markup), schedule social media post with customer quote

Tools Required

n8nFreeDeepSeek API/monthGoogle Business APIFree

Estimated Monthly Cost

/month (AI analysis)

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