LinkedIn Content Strategy Workflow for B2B Industrial

Steps

1. 1

   Topic Ideation (Monday)

   Generate 5 post ideas from: customer questions this week, industry news, project photos, technical tips, and behind-the-scenes content.

   Content mix per week:\n- 2 educational/technical posts\n- 1 behind-the-scenes/process post\n- 1 customer success or case study\n- 1 opinion/industry commentary

2. 2

   Draft Creation

   Write posts using the hook-story-CTA framework. First line must stop the scroll. Keep under 1300 characters for full visibility without See More.

   Hook formulas that work in industrial B2B:\n- Controversial opinion: We stopped doing X. Heres why.\n- Specific number: 800 sqft per set vs 200. Same concrete.\n- Question: Why do 70% of contractors pick the wrong bond?\n- Before/after: Left = wrong bond. Right = matched bond.

3. 3

   Visual Creation

   Create or select visual: job site photo, before/after comparison, simple diagram, or carousel slides. Native images get 2x reach vs links.

   Pro tip: Phone photos from real job sites outperform polished graphics 3:1 on LinkedIn. Authenticity wins.

4. 4

   Schedule and Post

   Post Tuesday-Thursday between 7-9am target timezone. Use LinkedIn native scheduling or n8n automation. No external links in post body (kills reach).

5. 5

   Engagement (First 60 min)

   Reply to every comment within first hour. Ask follow-up questions. Tag relevant people. This signals LinkedIn algorithm to boost distribution.

   Pro tip: The first 60 minutes determine your posts reach. Be available to engage immediately after posting.

6. 6

   Track and Iterate

   Weekly: review impressions, engagement rate, and profile views. Monthly: identify top-performing content types and double down.

Tools Required