Content Repurposing Workflow

Steps

1. 1

   Source Content Selection

   Choose a high-performing blog post or guide (>500 words, good engagement). This becomes your source material for all derivative content.

   Best source content:\n- How-to guides (easy to break into steps)\n- Data-driven posts (stats become graphics)\n- Case studies (story becomes multiple formats)\n- Listicles (each item becomes a post)

2. 2

   Extract Key Points

   Pull out: 3-5 main takeaways, any statistics/data, quotable sentences, and the core framework or process.

3. 3

   Social Media Posts (3-5)

   Create: 1 LinkedIn text post (hook + insight), 1 Twitter thread (numbered tips), 1 carousel (visual steps), 1 quote graphic, 1 poll based on the topic.

4. 4

   Email Newsletter

   Summarize the post in 150 words for your email list. Add a personal angle or recent example. Link to full article for details.

5. 5

   Video/Audio Script

   Convert the how-to steps into a 3-5 minute video script or podcast talking points. Add intro hook and CTA.

6. 6

   Infographic/Visual

   Turn the process or data into a single shareable infographic. Use Canva or similar. Optimize for Pinterest (2:3 ratio) and LinkedIn (1:1 or 4:5).

7. 7

   Schedule Distribution

   Schedule all derivative content across platforms over 2-3 weeks. Stagger to avoid audience fatigue. Track which format performs best.

Tools Required